Really, you’d need to have all of your prospective clients’ contact info (email addresses included) somehow morph directly into your CRM, making it easy to store their data and contact them whenever necessary. The problem is that obtaining these necessary email addresses from LinkedIn on a large scale is not as easy as it seems. This makes sense, as most people prefer to be contacted via email, later replying at their leisure, rather than receiving an intrusive phone call which demands immediate attention.īut this means that exporting those email addresses from LinkedIn in order to contact prospects digitally is really important - essential, even. But, LinkedIn isn’t actually as effective when it comes to helping salespeople further these relationships outside of the platform.Īccording to Marketing Sherpa, email marketing has 2x higher ROI than cold calling. The platform is one the best places to source professional contacts, a huge help to salespeople when it comes to prospecting. The platform is ideal for finding prospective clients: a whole system full of like-minded business professionals just waiting to be contacted.įor sales reps, LinkedIn is a dream in some ways, but there are some downsides. Prospecting on LinkedIn is one of the most lucrative ways to obtain sales clients nowadays.
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